Living Fieldbook · Field mission

Problem framing · Up to 10 min · Works on any public product

Rewrite one taglineas the problem a userwould put in words.

How to go about it

Copy a tagline from a product’s homepage. Then find a review or post where a person describes the same problem in their own words.

What counts as evidence

The tagline and a user’s own description of the problem.

A good observationThe homepage says “Work, simplified.” A review says “I can never find the file my manager sent last week.”
Take this mission

Opens Living Fieldbook in this browser. No account; your notes stay on your device.

One real observation at a time. What you saw is kept apart from what you think it means.